Domestic Small Factory Africa beats Samsung to win the top spot

- May 17, 2018-

According to an industry report released on Tuesday, Chinese mobile phone manufacturer Transmit exceeded South Korea’s Samsung Group in the first quarter of 2018, becoming the largest supplier in Africa. In the first quarter, Transmone accounted for 38% of Africa's market share, while Samsung's market share was 23%. According to the report, Huawei ranked fourth in the quarter with a market share of 7%, which is 3% lower than the first quarter of 2017. The success of Transmute in the African market has benefited from Transcend's in-depth study of consumer habits and capabilities of African consumers.


Transphone provides some special features for smart phones in the African market. For example, in some parts of Africa, there is no light at night and, therefore, transmission attempts to strengthen the torch function on smartphones. According to the information released by the website, iTel's shipments to the world market reached 50 million in 2016. Zhu Zhaojiang, founder and CEO of the company, said that the company has exported 120 million smart phones to the global market in 2017. Liu Qiangdong described the company's business in Africa as an example of entering the low-end market - the company sells low-quality, low-cost equipment to low-income consumers.


Although sound transmission in Africa is very popular, it is rarely known to the Chinese people in the country, and its position in the international mobile phone industry is also slightly thin. Although home-made smart phones such as Transmitter and Xiaomi are more and more popular overseas, if they really want to beat global competitors like Apple and Samsung, the road is still long!

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