On the evening of May 2, the famous market research company IDC released a report saying that in the first quarter of this year, global smartphone shipments totaled 334.3 million units, down 2.9% from 344.4 million units during the same period of last year. This is the first decline in global smartphone shipments since the third quarter of 2013, and the number of smart phone shipments in the Chinese market has fallen below 100 million units.
The IDC report shows that in the first quarter of 2018, Samsung remained the dominant player in the global smart phone market. Although shipments fell by 2.4% year-on-year, market share still rose slightly, reaching 23.4%. Apple's iPhone ranked second with 52.2 million units shipped, an increase of 2.8% year-on-year, and its market share increased to 15.6%. The earnings report just released by Apple shows that the iPhone X is the most popular model in the first quarter.
Huawei ranked third in the world, with shipments of 39.3 million units, a year-on-year increase of 13.8%, and the market share hit a record high of 11.8%. Thanks to the rapid growth in overseas markets, Xiaomi’s strong performance in the first quarter saw smartphone shipments reaching 28 million units, an increase of 87.8% year-on-year, and a market share of 8.4%, ranking fourth in the world. Xiaomi continues to expand in India and Southeast Asia. Online sales are still the main sales channel of Xiaomi in India. The sales of low-end Red Rice 5A in India account for almost two-fifths of total sales. OPPO ranked fifth, with 23.9 million shipments, a year-on-year decline of 7.5%, and a market share of 7.1%.
IDC analyst Melissa Chau said: “Globally, including important Chinese markets, consumers’ interest in high-end smart phones is still strong, but new smart phone users have sluggish growth, leading to a decline in shipments. From a revenue perspective, the smartphone market is still growing and will continue to grow in the coming years because consumers still need these devices to meet their computing needs."