Mobile phone brand average price list released: Apple first OPPO second

- Aug 16, 2018-

According to data released by market research firm Counterpoint Research on Tuesday, the top five global mobile phone brands in the second quarter of this year were Apple, OPPO, Huawei, vivo and Samsung.


Specifically, Apple's average selling price is 724 US dollars, up 20% year-on-year, ranking first; followed by OPPO average price of 275 US dollars, up 17%; Huawei 265 US dollars, up 21%; vivo is 259 US dollars, It rose by 14% year-on-year.


Rank Brand Average Price / Approx. RMB

First Apple $ 724 / 4996 yuan

Second OPPO $275 / $1,897

Third Huawei 265 US dollars / 1829 yuan

Fourth vivo 259 US dollars / 1788 yuan

Fifth Samsung $247/1705 yuan

It is worth mentioning that although LG and Xiaomi ranked sixth and seventh respectively, the prices of LG and Xiaomi rose by 23% and 14% respectively. Only the fifth-ranked Samsung is the only one of the top five mobile phone manufacturers, with a price drop of $247, down 8% year-on-year.


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Some analysts pointed out that the main reason for the increase in the average selling price of China's mobile phone brands is the bold innovation of its appearance and the increase in the proportion of high-end mobile phones. In contrast, Samsung's work in this area is relatively insufficient.


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