According to data released by market research firm Counterpoint Research on Tuesday, the top five global mobile phone brands in the second quarter of this year were Apple, OPPO, Huawei, vivo and Samsung.
Specifically, Apple's average selling price is 724 US dollars, up 20% year-on-year, ranking first; followed by OPPO average price of 275 US dollars, up 17%; Huawei 265 US dollars, up 21%; vivo is 259 US dollars, It rose by 14% year-on-year.
Rank Brand Average Price / Approx. RMB
First Apple $ 724 / 4996 yuan
Second OPPO $275 / $1,897
Third Huawei 265 US dollars / 1829 yuan
Fourth vivo 259 US dollars / 1788 yuan
Fifth Samsung $247/1705 yuan
It is worth mentioning that although LG and Xiaomi ranked sixth and seventh respectively, the prices of LG and Xiaomi rose by 23% and 14% respectively. Only the fifth-ranked Samsung is the only one of the top five mobile phone manufacturers, with a price drop of $247, down 8% year-on-year.
Some analysts pointed out that the main reason for the increase in the average selling price of China's mobile phone brands is the bold innovation of its appearance and the increase in the proportion of high-end mobile phones. In contrast, Samsung's work in this area is relatively insufficient.