Founded in 1974, Interbrand is the world's largest integrated brand consulting firm, which publishes "Best Brand Rankings" every year. The rankings are measured in terms of brand performance, influence and the ability of the brand to protect the company's continued revenue. It has global influence and can be used as a basis for measuring the value of a company's brand. Its published list is still very convincing.
According to Interbrand's list, Apple, Google and Amazon are among the top three in this list, which is Apple's sixth consecutive year in Interbrand's annual rankings. In addition, the Chinese brand Huawei ranked 68th, compared with 2 last year, which is the fifth consecutive year that Huawei ranks among the top 100 best brands in the world and continues to maintain its ranking.
Huawei entered the list for the first time in 2014 and became the mainland China brand that entered the list for the first time, ranking 94th. It has risen year by year, ranking 88th in 2015 and 72th in 2016, becoming one of the fastest rising brands in the technology sector. In the list released by Interbrand last year, Huawei rose to 70, and this year it has once again raised two to 68. I look forward to Huawei's future in the list, and hope that more domestic brands will be on the list.