In addition to the shipments returning to the top four in the country, Xiaomi’s mobile phone has been continuously developed in overseas markets. Yesterday (May 22nd), Xiaomi formally announced its entry into the French market. It announced on the same day that France’s first authorized store in Xiaomi was officially opened. The shop is located on the Sébastopol Boulevard in the first district of Paris. It was under ice on the opening day. Paris fans are still very young. Enthusiastically line up.
Xiaomi released Xiaomi MIX 2S and Red Rice Note 5 at this event, as well as Xiaomi Electric Scooter, an eco-chain product. And reached cooperation with offline partners including FNAC, DARTY and Carrefour. On line, Xiaomi announced the official launch of Xiaomi.com. In addition, Xiaomi will cooperate with Cdiscount, Amazon, Auchan, Boulanger, FNAC and DARTY to bring products to more French consumers.
The official entry of Xiaomi into the French market was a landmark event. It not only marked Xiaomi’s entry into the core markets of Western Europe, but also was the first internationalization action after Xiaomi submitted the IPO. Xiaomi officially entered Spain in November last year and started the first shot to enter the European market. It is reported that Xiaomi will also enter the markets of Italy and other countries.
According to the statistics of Canalys, Xiaomi’s shipments in the European market ranked fourth in the first quarter of 2018, an increase of more than 999%. Today, Xiaomi's overseas market has added new France. This is an important step for Xiaomi to enter the international market. He expects Xiaomi to have a better performance in the international market in the future.